TikTok is introducing a fresh option that enables them to cut down on the quantity of artificial intelligence-produced content appearing in their timelines. This move comes as the platform disclosed that it currently hosts in excess of 1 bn AI-generated clips.
Testing and Rollout
This change is in a pilot phase over the following weeks before a full-scale release. This development comes amid a rise in content created by AI, spurred by recent video-generation tools.
AI Proliferation Online
Recent reports that approximately one in 10 of the quickest rising video streams on a popular video site only show AI-generated videos. A significant portion of this material is classified as “AI slop”, a phrase for substandard, factory-style content that is often illogical or bizarre.
Based on user feedback that numerous viewers appreciate content created using AI tools, from AI artwork to informative clips, and we aim to give people the power to increase or decrease of that, depending on their own preferences,” stated a company executive.
Volume and Proportions
TikTok announced that there are now 1.3 billion videos on its app tagged as made with AI. In total, in excess of 100 mn pieces of content are added to the service every day, making AI content a relatively small percentage of its overall inventory.
Customizing Your Feed
Members will be in a position to decrease or raise the volume of AI content they view by using the “manage topic” feature in the application and picking the AI content topic. Further subjects that currently be adjusted under the setting include current affairs, fashion, cosmetics, and movement.
Platform Guidelines
The platform’s policies mandate users to label “realistic” AI-generated content, and it prohibits malicious deepfakes of well-known individuals or crisis events. Any realistic artificial content that is without a tag can be deleted under its terms of service.
Furthermore, the platform will henceforth attach an AI-generated watermark to content made using its own AI tools, or detected by an industry-wide initiative for recognizing AI-generated material. This action is aimed to help prevent users from attempting to evade the labeling process.
Responsible AI Funding
The platform is additionally establishing a $2m AI literacy fund for professionals and groups to create learning resources about ethical AI use. This project will assist non-profit groups focused on teaching computer science.
Content Safety Approach
The platform has supported its safety measures, amid controversy over plans to cut jobs for a large number of safety staff in the United Kingdom. It is set to reduce hundreds of positions in its content moderation division in the UK capital, with labor groups and online safety experts raising concerns that people are being substituted by AI moderation.
A trust and safety lead explained that people-led review would continue to be important, but AI can protect employees by eliminating the most harmful content before it is viewed by humans. TikTok stated a 76% decrease in disturbing and violent content seen by human moderators over the past year due to intervention by its AI tools.
“We think that it’s essential to combine staff and AI to maintain a secure environment,” the official commented. “We’ll have staff as part of that process, but we further consider it’s very important to limit contact with harmful content as quickly as possible, which is the area in which a extensive automated help is really helping us work at speed.”
